Matana! I've had the pleasure of collaborating with Matana, a premium partware and tableware brand. I undertook an eCommerce refresh project, as the previous listings outdated and failed to effectively showcase the products. I revitalized Matana's presentation with vibrant lifestyle settings and enticing food imagery, creating an appealing atmosphere for customers. Following this project, Matana experienced a significant boost in sales, highlighting the importance of strong product listings. We held numerous meetings to strategize the best way to present over 100 SKUs within an 8-week timeframe, which involved creating over 700 listing images and content for A+, social media, and websites. I devised a comprehensive plan and took charge of directing sets, models, set & food styling. Ensuring every detail was perfect while closely working & managing the photography team to capture every angle and atmosphere. I continue to work with Matana, currently expanding and developing new product ranges with the team—stay tuned!

*Please note that I did nor create the logo for this company, and some work may feature elements from other designers. Photography by Martin Lam & Tia Kulunk. Set direction, styling, food styling, and graphics were done by me.